Inspirational advice to write welcome messages to your new store customers
If you are an e-commerce expert then you undoubtedly know that email marketing is one of the best ways to increase sales and communicate with former customers. E-mail is the first link between you and the customer, and it is the only way to communicate with the customer after he leaves your site.
When it comes to the emails you are preparing, the most important of these is the custom welcome message. Welcome messages are usually sent to the customer after he registers his email on the e-commerce site, and you may have seen some of them in your own mail if you made an online shopping or after subscribing to a mailing from a trade website.
How to write a welcome message
The welcome email (which is usually part of a long chain of other messages) is the first email communication you make with the customer. Depending on the type of business you are managing, this message can be to confirm the subscription, introduce services, or even welcome the customer after making the purchase.
The welcome message is extremely important as it is the cornerstone of your communication with customers. Although the reason for sending it is different (the customer makes a purchase, or subscribes to the newsletter), the welcome message is the only message that almost everyone will read without exception.
Writing effective welcome messages
According to Omnicind’s data, welcome messages are most popular with customers and SEO Company in Canada, regardless of the type of service the company provides. The percentage, according to the company, is 45% compared to 18%, which is the average rate for marketing email messages, and this certainly indicates the importance and effectiveness of welcome messages.
When writing a welcome message, keep these strategies in mind:
1- Adding value to the front
You do not want to aim at all the offers that you make at the beginning of your communication with the customer, but this welcome message represents an ideal opportunity to build a good customer view of your company. Focusing on offers, discounts, and tips in your welcome message may be a win-win for you, but this should be done with caution and not overly repeat offers.
2- Diagnosing the message
Today’s email marketing tools can help you to write messages personally to customers, so that the message is customized for each customer and only his data. And “Life Cycle Marketing” company has found that electronic messages that are written in a personal way to the customer are viewed by 50% more than traditional messages, and by 58% more than traditional messages are opened to know the details and offers available in them.
3- To have a clear call-to-action
As with any marketing material that is used, you want to explain to the customer what to do when the welcome message arrives via e-mail. Whether it is for the customer to use a specific discount, to go to your company’s page, or to communicate with your company on social media platforms, all of these things must be clarified. Whatever the request you want from the customer must be as simple as possible to understand this request on him and therefore there must be a clear “call to action” in the message.
4- Sending a welcome message minutes after subscription
Suppose you run an e-commerce site and want to offer your customers to subscribe to the newsletter to receive a 10% discount on their upcoming purchases. If a consumer desires to receive this discount, but this offer does not reach him within minutes of he undertakes the operation, then you may lose it in future purchases.
5- Remember smartphone users
The preparation of a distinctive welcome message is extremely important and it is also important that smartphone users are taken into account when designing this message. A report in 2017 from the company “Litmos” indicates that customers verify their email by 47% through smartphones, which makes it the highest percentage, followed by viewing the messages via the Internet (36%) and via the computer (17%).
6- Use of high resolution and distinctive images
You will get one chance to attract customers for your services. Perhaps design and images are one of the best ways to paint a distinguished image of your company. Whether you are going to use images or graphics, make sure that your welcome message is not only about speech but also that it expresses your company’s actions visually.
Examples of distinctive welcome messages
Ralph Lauren is a luxury brand in fashion and uses thoughtful messages to give her a personalized feel for her welcome messages. Ralph Lauren honors its subscribers with phrases like “You have been added to the list” and “Exclusive offers” and these phrases affect customers personally. The email also includes a 10% discount offer on the next purchase with a clear “call to action” for how to apply this offer.
MVMT is a company that seeks to be more than just a watch brand and is using welcome messages to publicize brand values. A welcome message from this company motivates the new subscribers to become familiar with the online store with a clear “call to action” in a visual and visual way that expresses the style in which the MVMT brand operates. High-resolution images are used in this welcome message to put the products of the brand in the best light and to let the customer know what this brand is trying to offer through its products.
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Your welcome message is usually the first point of contact between your brand, consumers, and the customers you deal with, and therefore you have to make a good impression on these users. You have to reserve your place in the mind of customers and provide them with an appropriate welcome message.
In conclusion, you remember that, despite the importance of the welcome email, it is still only the first step in a long-term relationship with customers. You have to take care to maintain the same pattern in building, developing, and improving your relationship with customers if you want to maintain them in the future.