How to Write a Blog Post That Shows Good Search Exposure


How to Write a Blog Post That Shows Good Search Exposure

Even beginners in marketing and marketers currently in the field know how important social media marketing is, and of them, how powerful and effective blog marketing is.
However, there are not many marketers who operate effectively blogs that consider this important.
Among the marketers in charge of blogs, there are many cases where they do not know exactly the answer to the blog post, that is, how to make the posting appear on the first page, and even if they do know, they cannot try.

So today, among the blog posting methods that are the basis of social media marketing, we are going to reveal “9 Tips (2019) of how to write blog posts that are well exposed” in search engines.

Just as there is a saying,’If a ball is a treasure, even if it is a letter,’ please keep in mind that if you do not follow this posting, your blog will continue to be a marketing promotion channel for others.


1. Understand your visitors

2. Select topic of blog post

3. Title expansion for the subject

4. Create an intro or create an attractive design

5. Organize your content in an overview

6. Write a blog post

7. Post editing and correction

8. Insert call-to-action [CTA]

9. Optimize the article page (SEO)


Without a blog, you can’t help with optimization (SEO), there’s nothing to promote on social media, and you can’t connect with leads and customers.

There are fewer pages to create inbound call-to-actions that directly affect sales.

It is true that blogs are difficult to grow business blogs other than a few people who like to actually write.

That’s why companies and small businesses easily give up blogging.

What is a blog?


Blogs are short for’web log’ and started in the early 1990s as an online journal where individuals could post their thoughts and stories on their website.

Since then, bloggers have grown by sharing their blog posts with other Internet users.

Early blogs were not as popular as they are today, and only a small fraction of the writers and their groups were active.

Without a blog, you can’t help with optimization (SEO), there’s nothing to promote on social media, and you can’t connect with leads and customers.

There are fewer pages to create inbound call-to-actions that directly affect sales.

It is true that blogs are difficult to grow business blogs other than a few people who like to actually write.

That’s why companies and small businesses easily give up blogging.

How to write a blog post

1. Understand your visitors


The first way to write a blog post is to get an accurate understanding of the readers of your blog.

You need to know what they want to know about, and what kind of empathy you need to draw on them.

Some of our readers, for example, want to know how to use social media to get started, while others want to know how to use it for business.

Depending on which topic you choose, the information you provide to your readers will depend on what you want to know.

2. Select topic of blog post


Before posting, you need to select a topic on which topic to post.

Topics can have a variety of topics depending on the industry, service, or brand, but they usually start.

For example, if you are an air conditioner installer, you can start a blog with examples of local air conditioners.

After starting this way, as you think about it, you can expand on a variety of topics, such as where to install the air conditioner outdoor unit and how to estimate it, and how to save on air conditioner electricity bills.

If you think about the purpose of blog marketing first and want to post through a topic that is targeted right away, you need to have a clear explanation based on a more specific case to elicit empathy.


– List-based post: 5 points to note for selecting a new air conditioner installation company

– Curator Collection Post: 3 Air Conditioning Brands to Check Today

– Slide sharing presentation: 3 types of air conditioners (including photos) to replace the previous air conditioner type

– News Post: Average summer air conditioner usage time in Korean households is OO hours


In addition to these examples, we encourage you to find ideas on the subject based on various numbers.


-Change the scope of the subject: You can select a subject by changing from a broader meaning to a narrower meaning.

Ex) 15 social media tips for beginners> 15 Instagram tips for beginners

-Time zone adjustment: Some keyword topics change and update over time, so their content can always change.

Example) “Dal’s Instagram Update”> “2019 Instagram Update”

-Select new audience: You can target people in the field of the customer you are targeting.

Example) “Instagram usage tips that marketers should know”> “Instagram usage tips that you should know for business marketing”

– Positive or negative approach: Most readers try to absorb the positive information from the blog. However, if you look at the negative side, you can get more post topics.

Example) “5 Instagram marketing rules that succeed if you follow them”> “5 Instagram marketing rules”

-New format: You can post by creating a different format for the same posting.

Example) “Best guide for Instagram marketing”> “Best Instagram marketing checklist” or “Best guide for Instagram marketing” changed to infographics and card news format.

3. Title expansion for the subject


If the subject of “Jeonju Marriage Hanbok” was chosen, the first post titled “Introduction of Jeonju Marriage Hanbok Rental Store” was created to explain the interest and contents of readers. Next, “Preparing a Smart Wedding Ceremony with Jeonju Marriage Hanbok Rental” is posted for the second time. It is recommended to guide the specific content of the posting in a cut.

Depending on the title, the information in the blog post can be written more precisely to the title.

4. Create an intro or create an attractive design


First, you need to get the attention of the readers who visit your blog.

If the first few paragraphs or sentences of the introduction do not get the reader’s attention, they will leave without reading the main story.

Write it as if you were telling a story to the reader, or give it a joke, hi, and empathy.

Then you need to explain what this post is about and how it solves the problem.

How to write an intro


1) Get your readers’ attention.

2) Give the reason why the post exists.

3) Describe how the post helps you solve the problem you gave the reader.

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5. Organize your content in an overview


Posts should be outlined for each list and sub-lists in the list to explain the topic in more detail and make it easier for readers to understand.

By creating a list in the outline, you know what to write next and in what order.

For sample types, please refer to this post.

6. Write a blog post


It’s almost certainly the last step to writing the actual post.

Once you’ve prepared the outline and checked out the sample blog, you should now use the outline as a guide and give points as you write.

Reference Images, collected data, etc., can increase the credibility of posts and encourage subscribers to revisit.

7. Post editing and correction


Editing and editing blog posts is an important process.

It doesn’t mean that you’ve finished writing the post, but you have to edit and edit to finish the post.

For those who are sensitive to spelling, you need to correct the spelling and visually highlight what you need to convey.

Please place the necessary materials (images, reference data) for each explanation in the right place.

8. Insert call-to-action [CTA]


Now you can make blog posting easier than anyone else.

At the end of your blog post, there should be a CTA indicating what the reader should do next.

In the case of Naver blogs in Korea, applying CTA can be a shortcut to low quality, so you can use general blogs around the world except for blogs operated by domestic portal sites.

CTAs can lead to business-saving actions, such as blog subscriptions, access to service pages, webinars, event registrations, and e-book downloads.

When a visitor reads a blog post and clicks on a CTA, it can eventually generate a’lead’ .


Lead: Customer contact information (phone number, email, etc.) obtained in a legal way


We recommend using a CTA to provide more content that resembles the subject of the post just read by your visitors (readers).

The SNS Factory blog also uses CTA for each post to introduce similar posts that help visitors and drive more traffic, which is a way to build trust in the results and attract potential customers.

9. Optimize the article page (SEO)


When you’re done writing, you should optimize your posts for top search exposure.

Don’t be obsessed with keywords, focus on the few keywords you’re targeting.

Deliberately increasing keyword density through keyword repetition doesn’t make you a top impression, but it can hurt your impressions.

Meta description

For a summary of the post, two lines of 150 to 160 characters that best describe the content are best.

Page Titles and Headers

Page titles are the most important elements of SEO, and should include keywords and a well-represented topic. Also, keep your headlines short (less than 65 characters) so they don’t get cut off in search results.

Anchor text

Anchor text is simply a linked word that leads to a website or other page.

This should be chosen carefully, as we take these keywords into account when ranking certain keywords on the page.

Mobile optimization

Optimizing your site for mobile improves your website’s SEO score, which has a good impact on your post ranking.

In addition to this, there are factors that affect various SEO indexes such as backlinks and paragraph length, but if you keep only this level and the quality of the most important content is excellent, it is not difficult to expose the first page of the search.

Blog postings that require constant practice of blog posting and repetition to the extent that your work is familiar can now start properly.